Senior Design Consultant
Self-employed design consultancy • Jan 2018 - Present
Drove measurable improvements in content performance, workflow efficiency, and delivery consistency across organisations including University of Sydney, RAAF, Waterhouse VC, and TAL.
Built and scaled content and creative functions, and led brand development, pitch, and presentation improvements to increase quality, consistency, and impact.
Advised on and delivered content, brand, and digital strategy, defining clear plans and executing across web, UX, and multi-channel content.
Digital Content & Website Coordinator
Shipping and logistics company • Feb 2025 - Feb 2026
Led content and SEO delivery for a full large scale website rebuild, creating and optimising core pages from scratch to improve UX, structure, and conversion pathways.
Implemented SEO strategy (keywords, metadata, internal linking and image optimisation), contributing to a recovery and uplift in organic traffic within 3 months post-launch and improving keyword rankings and domain authority.
Scaled content, templates, and systems across multiple brands, enabling consistent multi-channel delivery across web, email, and social.
UX Lead / Project Manager
UX consultancy • Sep 2022 - Sep 2023
Led end-to-end UX delivery across 5+ concurrent projects, leading distributed teams (8+ freelancers) and managing budgets, timelines, and resourcing across multiple industries.
Planned and conducted UX research. Turned user and business requirements into clear, actionable design direction, delivering a more accurate final design output.
Aligned cross-functional stakeholders across UX, content, and business priorities, reducing friction and enabling consistent, on-time delivery across all projects.
Casual Tutor
University • Jan 2022 - Aug 2023
Delivered Visual Communication in the Built Environment within the School of Architecture, supporting students in developing core architectural communication and presentation skills. Guided practical learning across drawing, 2D and 3D representation, rendering, and model-making, helping students translate design ideas into clear visual outcomes.
Part Time Lecturer & Tutor
University • 2019 - Dec 2022
Delivered design and UX-related subjects across undergraduate and postgraduate programs, including Visual Communication, Design Thinking, Design Ethics, UX Studio, and Web Design Technologies. Supported students through course delivery, practical project work, and assessment, strengthening communication, critical thinking, and applied design capability.
Strategic Design Consultant
Australian insurance and financial services company • Dec 2020 - Mar 2021
Built a content function from the ground up within a 3 months engagement, defining structure, hiring, and operating model.
Recruited and onboarded a cross-functional team of copywriters, designers, and leads aligned to delivery needs and budget.
Implemented creative management systems, traffic workflows, and SLAs to enable scalable delivery, with the function still operating 5+ years later.
Head of Design and Traffic
Global gambling and betting company • 2015 - 2018
Owned the design and traffic function across a high-volume, multi-channel marketing environment, driving team structure, workflow optimisation, and delivery performance.
Scaled creative and production teams across Australia and offshore (15+), increasing output, consistency, and speed across national campaigns.
Redesigned briefing, traffic, and resource allocation systems, delivering an 80% uplift in efficiency and significantly increasing throughput.
Implemented SLAs and operational frameworks that improved alignment and reduced bottlenecks across marketing, product, BI, UX, trading, customer, legal, and finance.
Mentored and developed team members across all levels, lifting capability, engagement, and retention.
Lead Designer | Traffic Manager
Global gambling and betting company • 2013 - 2015
Leading and mentoring the design team to produce exceptional digital creative while maintaining brand consistency and delivering innovative results.
Collaborating with cross-functional teams, including UX and Product Development, to drive large-scale Web, Mobile, and App projects from concept to completion.
Partnering with the executive team on high-profile, confidential initiatives.
Overseeing daily job traffic, resource allocation, and workflow management within the marketing department to ensure smooth operations.
Developing and implementing a new allocation and briefing system, boosting brief execution and delivery efficiency by 80% and significantly enhancing team performance.
Successfully building a new design team from the ground up during a major rebranding, guiding them through two substantial company restructures while maintaining high morale and output.
Digital Lead Designer
Global gambling and betting company • 2013 - 2014
Designing, developing, and delivering creative assets weekly across diverse projects of varying scope and complexity.
Creating impactful content for digital, print, social media, CRM, media production, web/app development, and affiliates, including flash, GIFs, HTML5 banners, responsive EDMs, and website landing pages.
Managing proprietary CMS, ensuring timely content updates and seamless execution of weekly promotions to support business goals.
Web Graphic Designer & Developer
Digital agency • 2012 - 2013
Designed, developed, and maintained websites across WordPress and Joomla for clients including Howard's Storage World, Freedom, and Furniture One. Delivered website migrations, SEO, QA, EDMs, and digital content, and introduced a new CRM and email campaign system that helped transition the agency's client database into a more efficient digital workflow.
Senior Web & Graphic Designer
Chilean Air Force • Jan 2008 - Jun 2011
Delivered digital and visual communication projects within a highly regulated government environment, balancing strict standards, limited budgets, and minimal resources. Led the design and rollout of the main website, intranet, and microsites, while producing digital, print, and multimedia assets for internal and public-facing communications. Also established a new design function that improved communication across departments and supported large-scale hospital and organisational projects.
