Product Designer

I worked as a Product Designer (Contract) at a letterbox distribution platform company for real estate agents, where I redesigned the platform to streamline workflows and boost user efficiency. I also spearheaded a Meta advertisement campaign that increased followers by 10K and enhanced brand engagement, and collaborated with software developers to ensure smooth hand-off of scalable designs for rapid implementation.

I was a Digital Design Intern at a video-first platform startup, where I revamped the user interface to improve content discovery and engagement for early users. I created marketing assets that drove 47 sign-ups, contributing to a 262% increase in user acquisition during launch, and established scalable UI components and systems for consistency, streamlining future iterations across the platform.

I worked as a Product Design Intern at a career discovery platform company, where I architected end-to-end user flows ensuring alignment with engineering constraints. I drove significant product growth with 461 business visitors at launch, 875 viewers by November, and 37 new sign-ups. I leveraged strong communication and problem-solving skills to deliver high-quality product features under tight deadlines.

I was a Graphic Designer at a university electric racing team, where I crafted digital assets for events that drove over 1,000 social interactions and enhanced engagement across platforms. I worked with engineering teams to design and strengthen brand presence through livery and merchandise designs, and designed a variety of social media posts that generated 70+ sign-ups for the following year's intake.

I worked as a Marketing Designer at a design education organization, where I executed high-impact digital marketing assets to promote design learning, increasing engagement across key channels and driving event participation. I refined brand identity and visual style, ensuring consistency across all marketing materials and platforms.

I was a Product Designer at the same design education organization, where I led the design team to conceptualise a first-place award-winning educational platform, prioritising comprehensive research. I enhanced communication and collaboration across teams, aligning design goals and ensuring timely project delivery. I took initiative during the product manager's absence to coordinate meetings and ensure cross-team alignment, keeping the project on track.