Product Designer
Major Australian media and entertainment company • July 2022 – present
- Designed and delivered products through Figma and high-fidelity Protopie prototypes for major initiatives including Olympics Experience, homepage redesign, and Live TV page uplift
 - Managed end-to-end design process from research and wireframing to prototyping, style guides, design system maintenance, and developer handoff
 - Participated in Agile workflow including sprint planning, daily stand-ups, and collaboration with Product Managers and Developers
 - Advocated for UX best practices, planning and conducting user testing interviews and discovery workshops to inform user-centered design
 - Performed front-end development using HTML, CSS, JavaScript, VSCode, Bitbucket and GitHub for UI implementation and peer review
 - Nominated for Women Leading Tech Award in 2024 and served as mentor for university design students through mentoring program
 
Product Designer
Global wine e-commerce company • July 2021 – July 2022
- Led design decisions for Australian region as most senior designer, managing local design and development team across global design organization
 - Consulted with stakeholders across departments to prioritize resources, manage business requirements, and create effective project plans
 - Conducted wireframing, prototyping and UX/UI testing based on user feedback, insights and marketing analytics
 - Collaborated with research teams to identify customer needs, pain points and opportunities for creative solutions
 - Developed project management system organizing workflow between global and local teams
 - Contributed to design system development and brand consistency, implementing rebrand features across products
 - Performed front-end development using HTML, CSS, JavaScript and Thymeleaf engine for responsive web and mobile components
 
Product / Digital Designer
Wine retail company • June 2020 – July 2021
- Produced assets and media for 4-6 daily sales offers, designing and coding emails, social media, and digital web content across multiple brands
 - Created design concepts and coded HTML/CSS for campaigns including major holiday initiatives requiring consistent branding
 - Designed dynamic email content personalized to customer data with automated variables to improve design process efficiency
 - Managed front-end development for website landing pages, debugging and amending issues with development tools
 - Utilized version control software including Cornerstone, Github and Sourcetree for website media and code maintenance
 
Graduate Designer
Technology e-commerce company • July 2019 – May 2020
- Led redesign and UX testing of daily email campaigns to optimize click-through rates, efficiency and customer experience
 - Collaborated with design, marketing and product management teams creating graphics for emails, social media, landing pages and website assets
 - Developed interactive website and email layouts with HTML and CSS
 - Operated e-commerce website's custom back-end development system to upload and manage web elements
 - Utilized content management and file transfer systems to organize and maintain multimedia project files