Product Designer
Major Australian media and entertainment company • July 2022 – present
- Designed and delivered products through Figma and high-fidelity Protopie prototypes for major initiatives including Olympics Experience, homepage redesign, and Live TV page uplift
- Managed end-to-end design process from research and wireframing to prototyping, style guides, design system maintenance, and developer handoff
- Participated in Agile workflow including sprint planning, daily stand-ups, and collaboration with Product Managers and Developers
- Advocated for UX best practices, planning and conducting user testing interviews and discovery workshops to inform user-centered design
- Performed front-end development using HTML, CSS, JavaScript, VSCode, Bitbucket and GitHub for UI implementation and peer review
- Nominated for Women Leading Tech Award in 2024 and served as mentor for university design students through mentoring program
Product Designer
Global wine e-commerce company • July 2021 – July 2022
- Led design decisions for Australian region as most senior designer, managing local design and development team across global design organization
- Consulted with stakeholders across departments to prioritize resources, manage business requirements, and create effective project plans
- Conducted wireframing, prototyping and UX/UI testing based on user feedback, insights and marketing analytics
- Collaborated with research teams to identify customer needs, pain points and opportunities for creative solutions
- Developed project management system organizing workflow between global and local teams
- Contributed to design system development and brand consistency, implementing rebrand features across products
- Performed front-end development using HTML, CSS, JavaScript and Thymeleaf engine for responsive web and mobile components
Product / Digital Designer
Wine retail company • June 2020 – July 2021
- Produced assets and media for 4-6 daily sales offers, designing and coding emails, social media, and digital web content across multiple brands
- Created design concepts and coded HTML/CSS for campaigns including major holiday initiatives requiring consistent branding
- Designed dynamic email content personalized to customer data with automated variables to improve design process efficiency
- Managed front-end development for website landing pages, debugging and amending issues with development tools
- Utilized version control software including Cornerstone, Github and Sourcetree for website media and code maintenance
Graduate Designer
Technology e-commerce company • July 2019 – May 2020
- Led redesign and UX testing of daily email campaigns to optimize click-through rates, efficiency and customer experience
- Collaborated with design, marketing and product management teams creating graphics for emails, social media, landing pages and website assets
- Developed interactive website and email layouts with HTML and CSS
- Operated e-commerce website's custom back-end development system to upload and manage web elements
- Utilized content management and file transfer systems to organize and maintain multimedia project files