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Helllloooo! 👋I'm a startup focused designer with 7+ years experience working along side many of Australia's fastest growing startup & scales ups designing experiences for over 5,000,000 users
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Work experience
Proudest professional achievement
Lead Product Designer
Sydney-based design consultancy • Mar 2025 - Present
- Led UI/UX design across mobile and web applications serving millions of users
- Drove user-centric solutions through cross-functional collaboration, ensuring design consistency and data-driven feedback loops
- Specialised in optimising experiences for startups, SaaS, fintech, crypto, and MedTech verticals
Managing Director & Lead UI/UX Product Designer
Sydney-based design studio • Mar 2024 - Mar 2025
- Directed design strategy and execution, contributing to clients raising over $1.8 billion in investments
- Led design initiatives for 40+ ready-for-market digital products, including fintech and education platforms
- Achieved average conversion increase of 69% across client brands through data-driven design optimisation
- Oversaw 98 million user interactions across products designed or built by the studio
Founder & Designer
Self-employed design practice • Mar 2023 - Apr 2024
- Established independent practice delivering Webflow development, UI/UX product design, and design systems
- Managed full project lifecycle from strategy through implementation for diverse client base
Senior Product Designer
Sydney-based fintech and retail innovation company • Nov 2020 - Mar 2023
- Designed digital products and user experiences for enterprise-scale retail and fintech operations
- Contributed to product strategy and user experience optimisation
Senior Product Designer
Sydney-based design studio • Jun 2020 - Dec 2020
- Led design direction and execution for client projects across multiple industries
- Collaborated with cross-functional teams on product strategy and implementation
Senior Product Designer
Global meditation and wellness platform • Feb 2020 - Mar 2020
- Contributed to product design for consumer-facing wellness application with millions of users
Product Designer
Sydney-based fintech startup • Aug 2018 - Feb 2020
- Designed user experiences for fintech products, balancing user needs with business requirements
- Contributed to product iteration and optimisation initiatives
Product Designer & Front End Developer
Sydney-based fintech company • Sep 2017 - Aug 2018
- Combined design and front end development, bridging product design and engineering implementation
- Utilised HTML, CSS, and JavaScript to realise design concepts in production environments
UX/UI Designer
Sydney-based digital media agency • Aug 2016 - Aug 2018
- Designed user interfaces and experiences across multiple client campaigns and digital products
- Collaborated with marketing teams on user-centred design strategies
UX/UI Designer & Front End Developer
Sydney-based project management startup • Dec 2016 - Dec 2017
- Combined UX/UI design with front end development for productivity and collaboration platform
- Contributed to digital and growth marketing initiatives alongside design responsibilities
Digital Designer
Sydney-based marketing and client strategy consultancy • Jul 2015 - Dec 2016
- Designed marketing collateral and campaigns for 220+ clients across diverse industries
- Designed and directed Finance Matters Magazine, Better Business Monthly, and Marketing Matters Magazine
- Managed newsletter campaigns reaching 120,000+ recipients, including strategy and monitoring
- Contributed to multi-platform campaign creative direction and execution
Digital Designer
Australian regional university • Apr 2014 - Mar 2016
- Designed new website for Education, Practice & Employability Network, including graphics, layout, and site structure
- Managed social media, digital marketing, content management, and video editing
- Contributed to institutional digital transformation initiatives
Post Production Manager
Sydney-based creative studio • Aug 2012 - Oct 2014
- Led design direction and social media community management across multiple business areas
- Developed strategic plans for marketing, branding, and content creation initiatives
- Contributed to administrative and operational responsibilities