Lead Product Designer

Lead Product Designer

Sydney-based design consultancy • Mar 2025 - Present

• Led UI/UX design across mobile and web applications serving millions of users
• Drove user-centric solutions through cross-functional collaboration, ensuring design consistency and data-driven feedback loops
• Specialised in optimising experiences for startups, SaaS, fintech, crypto, and MedTech verticals

Managing Director & Lead UI/UX Product Designer

Sydney-based design studio • Mar 2024 - Mar 2025

• Directed design strategy and execution, contributing to clients raising over $1.8 billion in investments
• Led design initiatives for 40+ ready-for-market digital products, including fintech and education platforms
• Achieved average conversion increase of 69% across client brands through data-driven design optimisation
• Oversaw 98 million user interactions across products designed or built by the studio

Founder & Designer

Self-employed design practice • Mar 2023 - Apr 2024

• Established independent practice delivering Webflow development, UI/UX product design, and design systems
• Managed full project lifecycle from strategy through implementation for diverse client base

Senior Product Designer

Sydney-based fintech and retail innovation company • Nov 2020 - Mar 2023

• Designed digital products and user experiences for enterprise-scale retail and fintech operations
• Contributed to product strategy and user experience optimisation

Senior Product Designer

Sydney-based design studio • Jun 2020 - Dec 2020

• Led design direction and execution for client projects across multiple industries
• Collaborated with cross-functional teams on product strategy and implementation

Senior Product Designer

Global meditation and wellness platform • Feb 2020 - Mar 2020

• Contributed to product design for consumer-facing wellness application with millions of users

Product Designer

Sydney-based fintech startup • Aug 2018 - Feb 2020

• Designed user experiences for fintech products, balancing user needs with business requirements
• Contributed to product iteration and optimisation initiatives

Product Designer & Front End Developer

Sydney-based fintech company • Sep 2017 - Aug 2018

• Combined design and front end development, bridging product design and engineering implementation
• Utilised HTML, CSS, and JavaScript to realise design concepts in production environments

UX/UI Designer

Sydney-based digital media agency • Aug 2016 - Aug 2018

• Designed user interfaces and experiences across multiple client campaigns and digital products
• Collaborated with marketing teams on user-centred design strategies

UX/UI Designer & Front End Developer

Sydney-based project management startup • Dec 2016 - Dec 2017

• Combined UX/UI design with front end development for productivity and collaboration platform
• Contributed to digital and growth marketing initiatives alongside design responsibilities

Digital Designer

Sydney-based marketing and client strategy consultancy • Jul 2015 - Dec 2016

• Designed marketing collateral and campaigns for 220+ clients across diverse industries
• Designed and directed Finance Matters Magazine, Better Business Monthly, and Marketing Matters Magazine
• Managed newsletter campaigns reaching 120,000+ recipients, including strategy and monitoring
• Contributed to multi-platform campaign creative direction and execution

Digital Designer

Australian regional university • Apr 2014 - Mar 2016

• Designed new website for Education, Practice & Employability Network, including graphics, layout, and site structure
• Managed social media, digital marketing, content management, and video editing
• Contributed to institutional digital transformation initiatives

Post Production Manager

Sydney-based creative studio • Aug 2012 - Oct 2014

• Led design direction and social media community management across multiple business areas
• Developed strategic plans for marketing, branding, and content creation initiatives
• Contributed to administrative and operational responsibilities