Product designer

Product Designer
Large Australian retail bank • Aug 2025 – Current

Analysed funnel data and customer research to identify drop-off points in the insurance sign-up flow and redesigned question sequencing to drive a 70% uplift in top-of-funnel conversion.
Designed the insurance account experience across iOS, Android and netbank within a bank-wide design framework to drive consistency across account experiences. Presented in chapter-wide design reviews and fed insights from testing back into ongoing framework improvements.
Designing conversation flows and compliance guardrails for AI Companion chatbot to reduce support ticket volume and keep responses within regulatory boundaries

Product Designer
Australian government department • Mar 2023 – Jul 2025

Led end-to-end design and research across multiple high-traffic experiences, improving UI, information architecture, navigation and usability of digital products. Achieved a 34% reduction in support calls, 21% fewer complaints and a 4.1% increase in click-through rates on key calls to action.
Built and maintained a design system covering colour, spacing and typography tokens alongside Figma components with auto layout and variants. Cut design to development handoff from a full day to 30 minutes and defined a roadmap for ongoing improvements over the next 6–12 months.
Led the redesign of the website landing pages as the lead designer, collaborating with 40+ stakeholders across 6 divisions. Gathered business requirements, defined design scope and created hi-fidelity designs that aligned with both user needs and business objectives. Presented research-backed insights to secure senior leadership buy-in.

Growth Designer / Product Marketing (hybrid role)
Global fintech company • Sep 2021 – Feb 2023

Owned the end-to-end activation journey for Expense Management across five global markets. Coordinated touchpoints across email, web and in-app to drive 60% activation from existing card customers within three months.
Designed a personalised onboarding journey that branched by region, industry and product interest. Built the logic in HubSpot using behavioural triggers and customer data to serve each segment a different sequence, driving a 6 to 15% increase in core product activation across all markets.
Ran A/B tests across email, web and in-app touchpoints, iterating on layout, copy and calls to action to improve conversion at each stage of the activation funnel.
Led the launch of 8+ third-party integrations (including Apple Pay, Xero, Zapier, HubSpot) focusing on awareness, ease of activation and onboarding experience. Collaborated with a cross functional team to take each integration to market across 6 regions, achieving an average 43% activation rate.