I'm a UX Researcher with over five years experience leading and managing end-to-end research projects. I design and deliver actionable insights that capture authentic user voices, combining both qualitative and quantitative methods to drive strategic decisions and spark meaningful growth.
Research & Insights:
Experienced in depth interviews, focus groups, diary studies, ethnography, and co-design
Strong skills in survey design, usability testing, journey mapping and segmentation
Passionate about applying social research methodologies for meaningful change
Skilled at drawing rich insight from complexity and surfacing themes that drive action
Business Impact & Strategy:
Voice of the customer: ensuring business decisions are rooted in real user needs
Optimising user experiences to improve engagement, conversion rates, and revenue
Driving product and service enhancements that align with commercial goals
Collaboration & Stakeholder Engagement:
Partnering with cross-functional teams to align research insights with business objectives
Presenting findings to senior stakeholders, influencing decision-making through data-driven storytelling
Mapping customer journeys to uncover opportunities for innovation and service improvement
I have worked with leading Australian organisations including major retailers, financial services institutions, telecommunications providers, government agencies, airlines, cultural institutions, and universities spanning across diverse industries and sectors.
Passionate about bridging the gap between user needs and business success, I thrive on crafting research-led solutions that make a tangible impact. Always open to new opportunities to apply research-driven insights to uplift products, enhance experiences, and drive meaningful impact for businesses and communities.
Swinburne University of Technology
Master Of Design, Research, Strategy and Innovation
2019 – 2021
University of Mumbai
Bachelors in Architecture, Architecture
2013 – 2018
