Senior Product Designer with 10+ years of experience across product, brand, and digital design. Last at an enterprise collaboration software company (2022–2026), where I designed for team management and goal-setting apps and platform experiences, driving the end-to-end redesign of the Team Profile, contributing to a 16% lift in team membership views and a 377% surge in users connecting Goals to teams. Previously at a major Australian retail group's digital division, I owned design for the digital catalogue, one of the most-visited surfaces in the ecosystem. At a streaming entertainment company, I joined a streaming platform at launch as part of the founding product team, helping take it to 1 million subscribers in roughly 15 months, and worked across a sports streaming service. Earlier roles span freelance UX design for startups, and brand/digital design at design agencies, working with clients including hospitality, luxury hotel, and banking brands. I specialise in 0-to-1 product design, AI-native UX, and building design systems that scale.
