Designer - Provider Choice
Sydney-based health technology company delivering NDIS Plan Management services • Mar 2025 - Present
- Leading UX/UI design for health tech platform serving thousands of Australians with disability and long-term health needs
- Designing user experiences and design systems for purpose-driven digital health solutions
- Collaborating on product strategy to deliver life-changing outcomes for vulnerable populations
Casual Academic
Leading Australian university • Feb 2024 - Present
- Teaching and mentoring students in Architecture, Design, and Planning
- Facilitating learning in Information Visualisation Design Studio and Interactive Product Design Studio
- Fostering creativity and critical thinking through design education
UI/UX Designer
Sydney-based lifestyle medicine startup • Mar 2024 - Feb 2025
- Collaborated with development teams and product managers to design lifestyle medicine application
- Created engaging digital media assets (posters, videos) to enhance user interaction and drive engagement
Freelance UX/UI Designer
Global education and training organisations • Nov 2023 - May 2024
- Redesigned and built two websites using Figma and Framer for education and test preparation platforms
- Worked cross-functionally with marketing and content teams in Agile environment, ensuring successful launches
- Provided Framer training to clients, enabling independent website maintenance and updates
CRM UI/UX Designer
Sydney-based financial services company • Apr 2023 - Jul 2023
- Optimised CRM customer portal with data visualisation and dashboards, simplifying user flow from 4 to 2 steps
- Designed high-fidelity prototypes and brand-aligned design system in Figma, boosting internal workflow efficiency by 50%
- Implemented responsive design approach, ensuring accessibility and optimal performance across desktops and mobile devices
- Collaborated cross-functionally with developers, sales, and marketing in Agile delivery
Web/UI Designer
Sydney-based financial services company • Dec 2022 - Feb 2023
- Led end-to-end redesign of CFDs trading website, enhancing interface aesthetics and user experience
- Applied Nielsen Norman Heuristic Evaluation to optimise website navigation and user engagement
- Employed interactive prototypes to facilitate effective communication and iterative feedback with developers
- Applied responsive design strategies across 20+ mobile screens, ensuring seamless experience across devices
Digital Marketing Strategist
China-based influencer marketing and entertainment company • Jul 2017 - Jul 2019
- Managed and optimised online presence of 7 contracted influencers across 3 social media platforms (Weibo, RED, Douyin/TikTok)
- Achieved rapid follower growth: increased Weibo followers from 50k to 600k, RED to 200k, and Douyin to 180k within 3 months
- Collaborated with content promotion teams on A/B testing, producing 10+ posts with 10k+ interactions and cost per acquisition below 1 RMB
- Developed monetisation strategy resulting in ad campaigns, product placements, live stream sales, and e-commerce collaborations
- Led influencer campaign generating over 1 million RMB in e-commerce sales with ROI exceeding 1.5x during major shopping events
Brand Marketing Intern
China-based fashion holding company • Feb 2017 - Jun 2017
- Organised fashion shows and order fairs, achieving 80% order rate in single-day event
- Curated photographers and models for seasonal fashion shoots, completing projects within 80% budget and 3 days ahead of schedule
- Selected and edited promotional visuals using Adobe Photoshop for social media and e-commerce platforms, increasing views by 50%