Product Designer
Australian healthcare and family services platform • Jul 2023 - Present
- Conducted research to identify major pain points of co-parents and define solutions
- Defined MVP in collaboration with cross-functional team
- Created wireframes and prototypes for mobile application
- Facilitated usability testing and presented key findings and recommendations to stakeholders
UX/UI Designer
Allied health professional development organisation • Sep 2022 - Oct 2022
- Developed brand new 12-month graduate programme for allied health professions
- Conducted extensive competitor analysis and user interviews to gather insights and define user needs
- Facilitated ideation workshop to define MVP
- Designed webpage UI to showcase programme, collect leads, and iterated based on user testing
UX/UI Designer
Sydney-based contact management and customer engagement platform • Aug 2022 - Sep 2022
- Delivered navigable and scalable contact card solution for customers and internal staff
- Synthesised desktop research, competitor analysis, and interviews to gain insights on key stakeholders and pain points
- Participated in ideation workshop to define MVP and translated into wireframes and prototypes
- Conducted usability tests and implemented iterative improvements
Digital Marketing Coordinator
Global media communications company • Mar 2022 - May 2022
- Supported digital marketing and communications initiatives
Bilingual Journalist
International news agency • Aug 2017 - Apr 2021
- Researched and covered social, cultural, economic, sports, and academic events
- Organised and conducted interviews with video crews
- Wrote 400+ Chinese news articles, 250+ English news articles, and 180+ video scripts (roundup, interview, and feature stories)
- Assisted in live broadcasts: venue booking, prop arrangement, liaison between director and interviewees
- Generated statistics reports and managed administrative tasks
Social Media and Website Coordinator
Sydney-based Chinese-language news publication • Aug 2016 - Aug 2017
- Planned social media content and online audience engagement strategy
- Delivered engaging content across website, Weibo, and WeChat
- Tracked and improved website and social media performance
- Coordinated with marketing and sales teams to support brand marketing and advertising
Editorial Intern
Media and publishing company • Aug 2015 - Dec 2015
- Translated 58+ news and lifestyle articles
- Produced news content for mobile platforms including WeChat
- Wrote advertising copy for luxury brands on WeChat
- Performed general office duties: filing, mail processing, administrative support